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Brand guidelines · Edition 01
dubrovia.com
The name
Dubrovia is the name. Here is why it works better than describing where to find it.
01
“3 Sisters Dubrovnik” says where it is. “Dubrovia” says what it is. The best addresses — Monaco, Mustique, Marbella — are names, not directions.
02
Dubrovnik is the draw. Dubrovia keeps that recognition without borrowing the city’s name, or looking like a suburb of it.
03
Dalmatia. Istria. Arcadia. The -ia ending reads as territory. It suggests scale, which fits 300 hectares.
04
One word. Four syllables. No numbers. It works on a phone, on a sign, on a shirt and in a search bar.
05
Dubrovia Marina. Dubrovia Golf. Dubrovia Residences. Each stands alone. A descriptive name would turn into a sentence.
06
“Three Sisters” is already used by hotels, wineries and landmarks. A coined name can be trademarked and defended.
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Side by side
What it sounds like
3 Sisters Dubrovnik
A description of where the land is
Dubrovia
A place you have arrived at
How it scales
3 Sisters Dubrovnik
Gets awkward fast: 3 Sisters Golf
Dubrovia
Grows naturally: Dubrovia Golf
Ownability
3 Sisters Dubrovnik
Generic and hard to protect
Dubrovia
Coined. Registerable. Defensible.
Global use
3 Sisters Dubrovnik
Needs explaining every time
Dubrovia
Works in any language
Sub-branding
3 Sisters Dubrovnik
Descriptive and cluttered
Dubrovia
One name, endless extensions
Domain
3 Sisters Dubrovnik
Long & descriptive.
Dubrovia
dubrovia.com is available
Positioning
3 Sisters Dubrovnik
A local development
Dubrovia
A European address
Dubrovnik is not abandoned — it stays in the address line, the location copy and the search metadata. It simply stops being the brand.
The mark
Colour
Ink, paper and a single blue. The palette is deliberately narrow — luxury reads in restraint, and a drawing-office blueprint is the honest visual language for a project still being built.
--navy-deep
Primary dark. Headlines, dark bands, footers.
--navy
Body ink and structural rules.
--gold
Accent only. Italics, emphasis, active states.
--gold-soft
Soft highlights, hover washes.
--limestone
Section separation on paper.
--background
Default canvas. Never pure white.
Signal Blue never exceeds roughly five per cent of a surface. Gold, gradients and drop shadows are not part of the system.
Typography
Display & body — Jost Light
Aa Bb Cc 300 ha
Headlines at 300 weight, tracking −0.02em. Body at 400, line height 1.9. Eyebrows in caps at 0.18em tracking.
The wordmark
The mark is a fixed asset. Use the provided files exactly as supplied — never reset it in another typeface, never redraw it, never italicise or distort it. For an emphasised word inside a headline, Cormorant Garamond Italic is the only accent.
Brand architecture
400 berths
27 holes
221 villas · 500 condos
Events & sport
Football · tennis
Business aviation
Always “Dubrovia” plus a plain English noun. No invented sub-names, no possessives, no numerals.
A working reference for the ownership team: why Dubrovia was chosen, how it should behave, and how to keep it consistent across every touchpoint.